All rights reserved. with the slogan ‘Immigrants, jump in the back (but only if you’re good at sport).’. Either way, customers will appreciate you appreciating them. It’s a win-win because the restaurant looks good for caring, and the dry cleaners get new business. You may also offer some delicious healthy desserts like a scoop of lactose-free ice cream. People are attracted to free events, and when they visit your store for one such happening, they're more likely to remember your shop as a place they want to patronize again. create an ice cream that will respond effectively to the senior needs. If customers like your ice cream and know that you're local, they're more likely to check out your shop. Here is our long list of tried and proven summer marketing campaigns to grow your restaurant, coffee shop or cafe this season. Ice cream brand Ben & Jerry's has created a new flavour of ice cream to show how it is supporting clean energy with its 'Save Our Swirled' campaign. If you're debuting a new flavor, give out free samples one evening or offer a bonus scoop for paying customers. Uber ice cream delivery is the perfect example of a global campaign conducted locally. Tell us which one(s) in the comments below. Unfortunately, Small Business Saturday doesn’t happen until Nov. 29 this year and Restaurant Week doesn’t take place until Winter is back upon us. Ben & Jerry's is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. Engage with your customers and ask them about flavor suggestions, potential events and other ways to improve the business. People love hearting pictures of food, especially when it’s beautifully laid out or when they know their friends or family are going to be jealous. Partner with other local, small businesses to help everyone generate more business by passing off customers to one another. The negative response to the campaign stems from a poor marketing decision and confusing messages. The Global Ice Cream Market is growing at a CAGR of 4.9% during the forecast period (2020-2025). Team Up With Influencers in Your Industry. MilkMade Ice Cream is a craft ice cream company based in New York City, started not as a business but as a way for Diana Hardeman, the founder, to get adventurously-flavored, all natural ice cream. Like you, some of your customers will be stuck in town all summer with nothing exciting to do with the kids. In case you need some inspiration, visit this Forbes’ article of the best food photography on Instagram. There's no doubt that people love ice cream. But customers have to know about your shop and your products to bring you business, and they are much more likely to patronize your shop if they know you make top-notch ice cream. Ice cream might seem to sell itself. Summertime is for the sandals, and Coach … Sponsor ice cream eating contests and other events in the hot summer months to draw parents and kids to your shop. According to Entrepreneur, the street-food business – including mobile food trucks and non-mechanized carts – is a $1 billion industry that has seen an 8.4 percent growth rate from 2007 to 2012. Develop a search engine marketing campaign so customers can find you when they search for local ice cream shops online. We had some issues creating your account. Here’s a how-to on getting started promoting at fairs and other summer events. Van Thompson is an attorney and writer. Why not take advantage of all the summer events happening locally? The ice cream market has seen a flurry of new brands enter the sector as companies look to tap into consumers’ desire for healthier alternatives. With the majority of people having shorter lunch hours and looking for good, cheap food, food trucks seem like a no-brainer for them. Ice Cream Store Marketing Ideas "You scream, I scream, we all scream for ice cream." Pioneer of a new product. Bomb Pops Launches Campaign Convincing Tweens To Love The Vintage Treat. Summer festivals are ideal places to market your ice cream, as hungry festival-goers are eager to try a cold snack. If I were you, I’d steal a few of these ideas, or learn about current popular summer campaigns and piggyback on their popularity by creating your own local version. Not only should you document all of the local schools’ holiday, summer dates, but you should also document other relevant or popular holidays, such as: Give away Chocolate Eclairs on National Chocolate Eclair Day. Sun’s out, sandal’s out! Children love sweets, and a trip to the ice cream store is a tradition for many families. They target customers with high end ice cream tastes and unique flavors. Simply invite in local (or out-of-town), well-known food bloggers for a free full-course meal or to try your out-of-this-world coffees or lattes and espressos. This is great news for ice cream shops across the country, as it means that people are ready to eat ice cream at almost any given moment. Start a Facebook page for your store and post regular updates and sales and store information. Here’s more on its rapid rise to success, and the marketing strategy behind it. Take one look at the freezer aisle and there are now a multitude of new and interesting brands that break away from tradition, offering low-calorie, dairy-free, organic and healthy experiences, all housed within … The rise in income, along with an increase in demand for sweet dishes, drives the growth of this market. Restaurants / Cafes / Bars / Coffee Shops. Fairs and Festivals. Ben & Jerry Ice-Cream Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry's Homemade Holdings Inc. Its headquarters is in South Burlington, Vermont, United States, with the main factory in Waterbury. Try some crazy ideas like serving a real 12-scoop ice cream cone and holding a contest. Gravity Blanket. Of course, they will write a review on their blog shortly thereafter so you better make sure they have an amazing experience. Create an PR blogger outreach campaign, which you can learn to do here. I would think maybe an inexpensive, Groupon mini-getaway for the winner. What better way to celebrate that return to old fashioned fun than with classic summertime treats and innovative, yet vintage, ice cream marketing. Have iced lattes hungry festival-goers are eager to... events large iced latte when temperature. 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